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You’re going to read this article quickly.
I wrote it quickly.
Why?
Because speed matters.
At this moment in time, when AI agents are coming into their own and time-saving tools are popping up like daisies, it’s particularly important to focus your consulting firm on speed.
Injecting more speed into your consultancy will increase your value to clients, increase your success in the marketplace, and increase your entire team’s enjoyment level.
And, if you don’t accelerate your consulting firm, you risk being left behind.
The Obvious Benefits of Speed
The Faster You Complete a Task,
the More Value You Create
A prospect calls half a dozen consulting firms. Most firms take days or weeks to respond. You respond within hours.
Who’s more likely to win the project?
A client struggles with a problem. Your consulting firm could deliver a solution in two months or two weeks.
Which do you think the client values more?
You could hone a new piece of thought leadership over the next 18 months before bringing it to market, or you could reveal it to the world in 18 weeks.
Which will attract clients sooner?
You could hang onto processes that force you and your team to stay up until midnight preparing a deliverable, or you could push for methods that produce A+ outputs by dinner time, so everyone can spend their evening with their family.
Which plan creates a happier, more productive team?
In every case, speed wins.
Speed creates value. Speed attracts clients. Speed enables your firm to support healthy lifestyles.
The Faster You Can Complete a Task,
the More Likely You Are to Complete It
If your consulting firm can deliver a project in one week rather than one month, you have an extra three weeks of capacity to attract more clients, win more projects and generate even more value.
And here’s the kicker:
If you (or your team) can finish a project in one week rather than one month, you are more likely to finish it successfully!
There’s less time for derailment, distraction and deprioritization.
Speed is a force multiplier!
The Ironic, Hidden Benefit of Speed
Speed Doesn’t Require Quality Shortcuts.
Speed is a Shortcut to Quality
Fast doesn’t mean reckless.
You wouldn’t want your heart-surgeon skipping sutures in his quest for a new speed record.
On the other hand, finding ways to safely perform surgery faster reduces the risk of fatigue-induced errors, infection from circulating air, and so forth.
Similarly, if you’re relying on AI tools and automation to supercharge your consulting firm’s speed, ensure there’s a human-led quality assurance step in the loop.
Use speed as a forcing function to enhance your quality.
You have to improve your processes to ensure quality while accelerating your firm.
Hence, speed will improve your consulting.
Where to Create Speed
Inject Speed into Every Phase of Consulting
Create IP – Develop each idea expeditiously, then promptly test it in the market.
Build Visibility – Speed enables greater volume: more content, more outreach, more alliances.
Win Business – Respond immediately to inquiries and turn around proposals pronto.
Deliver Value – Produce results faster so that clients can enjoy success sooner. (Don’t confuse more time with more value.)
Learn and Improve – Ask for client (and team) feedback frequently. Why wait?
How to Increase Speed
Obey Your Deadlines – Set audacious deadlines and meet them. No excuses. This is the master key to speed.
Embrace AI – Actively, aggressively and carefully embed AI into your consulting firm. (If you’re not exactly sure how, reach out. We have specific guidance for embedding AI.)
Leverage Systems and Frameworks – Eliminate reinvention in your practice.
Adopt an Iterative Mindset – The “C to a B to an A” approach (also called “agile”) consistently yields better results in a fraction of the time compared to a linear approach.
Delegate Based on Speed. Set roles and egos aside at your consulting firm. Instead, pass work to the most capable, fastest resource. (While honoring the best use of each resource’s time.)
Has speed worked for you? How have you increased speed at your consulting firm?
Text and images are © 2026 David A. Fields, all rights reserved.
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